What factor may lead to inaccurate budget estimates?

Inaccurate budget estimates can often arise from inconsistent pricing strategies. When a business does not maintain a stable approach to pricing—such as changing prices frequently, applying discounts erratically, or not aligning prices with market conditions—it creates uncertainty in revenue projections. This unpredictability can lead to challenges in forecasting costs and revenues accurately, resulting in budgets that do not reflect the actual financial situation of the business.

On the other hand, stable economic conditions typically help businesses create reliable budgets, as they can better predict market behavior and customer response. Proper market research allows organizations to base their estimates on accurate data, enhancing the reliability of their budget. Frequent financial monitoring helps identify variances from the budget, allowing adjustments to be made in real-time, further reducing inaccuracy in future estimates.