The selling price of a product refers to:

The selling price of a product is defined as the final market price at which the product sells to consumers. This price reflects various factors including production costs, market demand, competition, and perceived value. It is the amount that consumers actually pay when they purchase the product.

Determining the selling price is a crucial aspect of pricing strategy because it directly impacts revenue and profitability. This price can also be influenced by promotional strategies, market positioning, and surveys conducted during the marketing phase; however, it is ultimately the price at which the transaction occurs in the marketplace, making it a critical figure for both businesses and customers.

The other options relate to different aspects of product pricing but do not accurately define the selling price itself. The cost of producing a product pertains to the expenses incurred in manufacturing it, while the variable cost specifically addresses costs that change with production levels. Meanwhile, the price established during market research refers to potential pricing strategies rather than the actual market price at which sales occur. Understanding the distinction between these concepts is important for effective financial analysis and pricing strategy in accounting.